Pimm's: The Ultimate British Summer Drink

Since its beginnings in the early years of the 19th century, Pimms has remained a British hot-weather favorite. With its herb-infused flavors, and a carmel color like that of freshly-brewed iced tea, Pimm’s is a natural thirst-quencher. And, at only 50 proof, about 25% alcohol by volume, it's a bit safer to quaff at your favorite society gathering, where decorum counts.  So, if you're looking for the quintessential British drink to accompany that picnic lunch courtside, look no further.

History…

Pimm's was first produced in England in the year 1823 by James Pimm, a farmer's son from Kent who became the owner of an oyster bar in the City of London, not far from the Bank of England. Pimm offered the tonic, essentially a gin-based drink containing quinine and a secret mixture of herbs, as an aid to digestion.

Serving his concoction to patrons in a small tankard known as a size "No. 1 Cup", thus the now famous “Pimm’s No.1 Cup” was born!  Pimm's began large-scale production in 1851. The distillery began selling Pimm’s commercially in 1859. In 1865, Pimm sold the business and the right to use his name to Frederick Sawyer. In 1880, the business was acquired by future Lord Mayor of London, Horatio Davies, and a chain of Pimm's Oyster Houses was franchised in 1887.

Pimm's No. 1 Cup…

The Pimm's No.1 Cup is a gin-based drink and can be served both on ice or in cocktails.  It has a dark tea color with a decidely reddish tint, and tastes subtly of spice and citrus fruit.

It is often taken with ‘English-style’ clear and carbonated lemonade, as well as various chopped fresh ingredients, particularly apples, cucumber, oranges, lemons, strawberry, and mint. Pimm's is also mixed with champagne, called a "Pimm's Royal Cup".

Traditional Summertime Recipe...

CLASSIC PIMM'S CUP

·         Fill a Collins glass with ice

·         Mix 1 part Pimms Cup No.1 with 2 parts lemonade

·         Stir or shake

·         Top off with club soda, or use lemon-lime soda for a sweeter drink

·         Stir lightly -- but do NOT shake again

·         Garnish with a slice of Kirby cucumber; lemon wedge optional

 Options

·         No lemonade at hand, substitute Sprite or 7-Up

·         To make with ginger ale, use plenty of lemons

·         Mint, apple & orange can be used as garnish

      Truly a drink befitting a Land Rover aficionado enjoying an afternoon on the sidelines at the polo club, or at a lazy summertime picnic in the finest British tradition.  "Pimm's anyone?"

      Land Rover Monmouth reminds you to drink responsibly and never to drink and drive.