Land Rover Takes Over Homepages Super Bowl Weekend

Screenshot of the Land Rover 'Homepage Takeover' Ad Campaign to launch over Super Bowl XLVI Weekend.

Edited by JOSEPH V. KUCA

This Sunday while you’re watching the big game with your laptop or iPad, you won’t be alone. Tapping into the expected increase in web traffic on Sunday, Land Rover will be executing national homepage takeovers, featuring the Range Rover Evoque, on NYTimes.com.

The takeover, which will be live on February 5th and 6th, is expected to generate 17.5 million impressions over the two days of online presence and activity.

“With the New York Giants in the championship game this weekend, New York being the biggest Land Rover market and our recent 2012 North American Truck of the Year award, it made sense to tie it all together," said Ken Bracht, Marketing Communications Manager, Land Rover North America.

"We’ve seen desktop computer usage rise during the day and then increased usage of tablets and smartphones throughout the early evening and primetime, so we hope to be able to take advantage of that behavior,” concluded Bracht.

On February 4th, and the 5th in Los Angeles, Land Rover will also be executing regional homepage takeovers that will feature the all-new 2012 Range Rover Evoque on ESPN.com in New York, Dallas, Boston and Los Angeles.  It is expected that these metro-markets will generate an estimated 400,000 impressions across all sites.