Land Rover Badging Change On the Horizon

Land Rover Badging Change On the Horizon:

Oval Heritage Logo Gets an Update for 2011MY

By JOSEPH V. KUCA

Editors at OVALNEWS.com, the online Land Rover and Range Rover news site described as 'by enthusiasts for enthusiasts' is reporting that changes are in the air for Landy enthusiasts.  That's right, the Land Rover oval is getting a bit of a make-over.  Oh, but don't worry purists, it'll still be most recognizable.

The heritage oval is simply getting a bit of an update.  Instead of the gold lettering on all its badging, the folks at corporate, with the roll-out of the new 2011 model year, will be introducing the new updated Land Rover logo.  The green background will remain, but the drop-out lettering will no longer be gold but silver.  Presumably another effort to appeal and court a more refined, elegant look for this pre-eminent off-road luxury icon.

SOURCE: OVALNEWS.com