The Story of Land Rover's First Engineer: Arthur Goddard
Newly Released Book Tells a Unique Tale of the 4x4

Edited by JOSEPH V. KUCA
The British Land Rover 4x4 has grown from its first tentative steps in 1948 to become one of the world's leading automotive brands. Exactly how it all came together back in the late 1940's and early 50's has been the topic of interest and debate for many years. This was until two Australian enthusiasts, Michael Bishop and Alex Massey quite literally stumbled across senior member of the original Land Rover development team, Arthur Goddard living in Brisbane, Australia in 2009.
The discovery led to many of the myths and tales surrounding the early vehicles to be heard as it happened from Arthur’s point of view. Then to a trip by Arthur to visit his old work place in Solihull and to the vehicle that he helped bring to life back in 1948. This book contains both a technical and human side to this incredible story as well as a great reunion between Arthur and his old colleague, the late Spen King, who went on to design the Range Rover in the 1960’s.
This is truly a unique story from the time of post-War World Two Britain to modern day Australia and how the iconic 4x4 grew up so quickly in the 1950’s to become the world leader that it is today.
Written by Michael Bishop, this is a fantastic 152-page softbound book celebrating one of the most intriguing figures involved in the rise of one of the iconic motoring brands in the world, Land Rover.
This is a great book and one that any Land Rover enthusiast will love! Fully illustrated, this152-page softbound little book packs a lot of information and images into a nice compact read. A must for any Landy enthusiast's bookshelf and a real bargain at only $14.95.