Telluride and Land Rover Announce New Partnership

Telluride & Land Rover Announce New Partnership

'Ride & Drive' Weekends Set at Premier Colorado Ski Resort

Edited by JOSEPH V. KUCA

TELLURIDE, COLORADO, February 21, 2011 – Telluride Ski & Golf Resort and Land Rover North America today announced a new strategic partnership that brings together the premier international brands. Through the partnership, Telluride and Land Rover will be able to further their reach into key luxury markets.

“We are thrilled to partner with Land Rover North America, makers of the most capable luxury vehicles in the world," said Telluride Executive Director of Marketing, Matt Skinner. “Land Rover vehicles are the perfect fit for our core audience, and the mutual benefit for both companies will be instantly recognizable.”

Land Rover will be integrated throughout the resort, and guests will have the opportunity to experience the excitement of driving off-road in the world’s most capable all-terrain vehicles during specially designated 'Ride & Drive' Weekends. On February 19-21, March 4-6 and March 18-20, skiers and snowboarders can put the vehicles through the paces. Guests can choose from 2011 model year Range Rovers, Range Rover Sports and Land Rover LR4s.

"Telluride is the perfect location for Land Rover," said VP of Marketing for Land Rover North America, Finbar McFall. "With its heritage, elevated experience and legendary terrain, Telluride provides the ideal setting to highlight the Land Rover lifestyle while showcasing the all-weather capabilities of the vehicles."

Telluride has recently been ranked the #2 Resort in North America by Conde Nast for the third year in a row, the West’s Prettiest Ski Town by Sunset Magazine, and #8 Best Apres-Ski Scene in the world by msnbc.com.

For the 2011 model year Land Rover's lineup features four models, including the LR2, the new re-designed LR4, the Range Rover Sport and Range Rover, which are both available with naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains.

Situated among the highest concentration of 14,000 foot peaks in North America, breathtaking views are just a part of what make Telluride stand out among mountain destinations. Historic buildings, quaint bakeries and local watering holes blend with world-class hotels and restaurants, sophisticated shops and spas. Combined with some of the most spectacular skiing and riding on the planet, Telluride is truly unmatched in North America.

For more information on Telluride Ski & Golf Resort, call 1-800-778-8581.