Stylishly Redesigned Land Rover LR4 at NYC's Fashion Week

Stylish & Newly Redesigned Land Rover LR4 at NYC's Fashion Week:

Iconic Land Rover Brand Aligns with Lifestyle Brand for New York Shows

Finbar McFall (center), Vice President of Marketing, Land Rover North America, with Marcus Wainwright (left) and David Neville (right), Managing Partners, rag & bone; at the brand's Fall 2011 Women's Collection show on Feb. 11, 2011, in New York City. Land Rover North America is the official automotive sponsor of the rag & bone Men’s and Women’s Fall 2011 Fashion Shows.

Edited by JOSEPH V. KUCA

Land Rover North America announced this week that Land Rover will serve as the official automotive sponsor of the rag & bone men’s and women’s Fall 2011 Fashion Shows at New York's Fashion Week.  Land Rover’s newly redesigned LR4 featuring an all-new elegant interior and the subtly updated exterior was featured at both shows.

“Land Rover is expanding its marketing profile with, for the first time, supporting a fashion house, rag & bone, during New York fashion week," said Stuart Schorr, vice president of communications and public affairs, Land Rover North America. "The rag & bone brand, led by Marcus Wainwright and David Neville, is admired for its refined and versatile aesthetic. Both Land Rover and rag & bone were born in England and enjoy massive global appeal. The Land Rover LR4 has evolved a distinct design heritage that is rooted in both authentic luxury and rugged capability. Similarly, through rag & bone, Marcus and David have established a legacy through high levels of skill and craftsmanship."

2011 Land Rover LR4's lined-up in NYC for Fashion Week.

The Land Rover LR4 is Land Rover’s award-winning best-in-class SUV. Celebrated for its breadth of capability and luxurious interior, the Land Rover LR4 is one of the most versatile SUVs available. The LR4 is heralded for its functionality, design and drivability. The latest model, the 2011 LR4, doubled its sales in 2010 and was recognized as the 2011 Active Lifestyle Vehicle Luxury Off-Road winner for the second year in a row.

Founded by Marcus Wainwright and David Neville and guided by a strong British tailoring influence, rag & bone produces classic yet modern sportswear for men and women that is known for being understated and wearable. Each piece, whether it is a tailored shirt or a pair of jeans, is framed by the constants of high quality fabric, classic construction and perfect fit with a handmade feel. The collection, designed by Marcus and David, is available at high-end boutiques and exclusive department stores worldwide. Rag & bone also operates four men's and women's flagship stores.