Range Rover Evoque: No Monday Morning Quarterback

Screenshot of the Land Rover 'Homepage Takeover' Ad Campaign launched over Super Bowl XLVI Weekend.

Edited by JOSEPH V. KUCA

In an unprecedented online promotional campaign launched this past Super Biowl Weekend to promote the all-new, 2012 Range Rover Evoque, Land Rover is maintaining momentum into post-game Monday.

Begun this Sunday while everyone was watching the big game, with many oft turning to online web surfing via laptop, iPad, or Smartphone, Land Rover will continue executing its national homepage takeover, featuring the Range Rover Evoque, on NYTimes.com through Monday.

The takeover, which is live, is expected to generate 17.5 million impressions over the two days of online presence and activity.

“With New York being the biggest Land Rover market and our recent 2012 North American Truck of the Year award, it made sense to tie it all together," said Ken Bracht, Marketing Communications Manager, Land Rover North America.

On February 4th, and the 5th in Los Angeles, Land Rover executed regional homepage takeovers featuring the all-new 2012 Range Rover Evoque on ESPN.com in New York, Dallas, Boston and Los Angeles. It is believed that these metro-markets will generate an estimated 400,000 impressions across all sites.