Power, Innovation & Efficiency: Land Rover at the LA Auto Show

POWER, INNOVATION AND EFFICIENCY:

LAND ROVER AT THE LA AUTO SHOW

Land Rover DC100 and DC100 Sport Concept Cars make North American debut in new configurations emphasizing their all-terrain capabilities and demonstrate Land Rover's design and technology leadership.

Edited by JOSEPH V. KUCA

LOS ANGELES, CA, November 16, 2011 -- Land Rover continues its new product and concept vehicle momentum with the Global and North American debuts of multiple new products at the 2011 Los Angeles International Automobile Show, being held from November 16 – 28, 2011.

Dr. Ralf Speth, CEO of Land Rover commented: "Land Rover is proud to be demonstrating for the US market the latest design and technology advancements we have made with the brand. Our presence here reflects the fact that the US is an important market for our global growth plans, and Southern California is a key region from a business and a global trends perspective."

Land Rover, on the heels of the globally successful launch of the Range Rover Evoque, will be showcasing two design concepts, the DC100 (hard top) and DC100 Sport (open top) at the Show. The two concepts from Land Rover investigate the potential future design direction of the iconic Defender. The concepts capture the flexibility, adaptability and configurability that have always been key attributes of Land Rover and continue in today’s Defender.

The DC100 concept has been reconfigured for its North American debut to highlight the breadth of capability.Land Rover DC100 concept will be revealed with a new body color and different wheels and tires.Body color changed to 'Heritage Blue' and new wheels and tires optimized for off-road driving.

Following their initial global debuts at the Frankfurt Motor Show in September, the Jaguar C-X16 and Land Rover DC100 Sport were awarded top honors for Best in Show and Best Concept respectively by AutoWeek Magazine.The company will be getting feedback from Show attendees on its Land Rover concepts for future consideration.