Parisian Artists Celebrate Debut of Range Rover Evoque

Parisian Artists Celebrate Debut of Range Rover Evoque

Edited by JOSEPH V. KUCA

PARIS, FRANCE, September 27, 2010 - Range Rover has today unveiled four pop-up temporary street installations at key Parisian landmarks. The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque and the city of Paris.

The installations focus on luxury, design, sustainability and technology and represent key aspects of the car. Each will be unveiled at the start of Paris Fashion Week and have been created by artists Andre (AKA Monsieur A), JCDC, Surface To Air and Yorgo Touplas. Each of the chosen artists has long been influenced by their city, Paris, but today they each reveal how this relationship has led to a three day street pop-up with Range Rover.

Artist JCDC says of his installation, “My representation of luxury references grace, intimacy and protection. This is a concept frequently related to the pleasures of enveloping oneself in a garment and my work with bespoke and couture fashion. Similar to luxury clothing, this installation reflects a graceful protection.”

The pop-up street installations have been built around a wire frame replica of the Range Rover Evoque and will be positioned at iconic locations, including the Pompidou Centre and the Palais de Tokyo. They will be in displayed from September 28 – September 30 and open to the public to view.

Land Rover Design Director Gerry McGovern said, “The Range Rover Evoque has been designed with a creative and urban audience in mind. Like a true Range Rover, the Evoque delivers the all-weather, all-surface capability which is a hallmark of the brand. Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomize the cars’ city spirit.”

Range Rover reveal at Paris Motor Show

The Range Rover Evoque will be officially unveiled at the Paris Motor Show on September 30th. The all-new coupe is the smallest, lightest and most fuel-efficient Range Rover ever. It will be a truly global car and will be sold in over 160 countries worldwide, with North American deliveries from Fall 2011.

Art Imitates Life in the City of Lights and Celebrates Sustainability, Design, Technology, & Luxury

Bienvenue Range Rover Evoque!