LR Names Influencers to Launch the Range Rover Evoque

LAND ROVER ANNOUNCES 40 INFLUENCERS ON-BOARD

TO LAUNCH THE ALL-NEW RANGE ROVER EVOQUE

AND DETAILS THE PULSE OF THE CITY PROJECT

Josh Rubin, founder & editor of Cool Hunting and a Land Rover City Shaper.

Edited by JOSEPH V. KUCA

LONDON, UK, November 8, 2010 -- Georgina Chapman, Henry Holland, Josh Rubin and Jessica Schwarz are among 40* influential names from ten cities, working in fashion, design, music and film who will collaborate with Range Rover over the next 12 months to launch the highly anticipated Range Rover Evoque.

Each of the influencers has been recruited to participate in the Pulse of the City project where their journeys will be tracked around their favorite cities to create a living interactive guide to the urban spaces they call home.

Land Rover Managing Director, Phil Popham, said, “The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations. Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque's launch journey, these will include Shanghai, New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo and Moscow. "

The influencers or ‘City Shapers’ have been chosen because they are influential in their cities and have interesting points of view that people listen to. They come from different aspects of culture that make up the varied nature of their cities, from arts, the creative industry, film, music, fashion, media - anywhere where they've made their own mark and shaped the cities they live in.

Pulse of the City app

In a world first, the ‘Pulse of the City’ app, launches on iPhone (android available from mid November) and uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.

Participants will also be able to add comments about their favorite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both 'City Shapers' and the public will be able to download the app for free.

Inspired by the new Range Rover Evoque and the cities that in turn inspired its design; the app will bring each city to life through the people who shape it.