Land Rover Wins 'Best Concept' Award at Frankfurt Motor Show

Land Rover Wins 'Best Concept' Car Award at Frankfurt Motor Show

MotorWeek Cites Land Rover DC100 Sport as Best Concept Car

Edited by JOSEPH V. KUCA

Land Rover displayed its global product leadership and brand strength by winning one of the most important media awards, from Autoweek, at the 2011 Frankfurt Motor Show.  The 'Best Concept' award went to Land Rover.

Autoweek's editorial team selected the the Land Rover DC100 Sport as its "Best Concept" at the premier European motor show.

"Winning one of the top media awards in our industry here at the Frankfurt Motor Show is a tremendous achievement for the Land Rover brand, said Frank Klaas, Global Head of Communications, Land Rover."This recognition from the editors at Autoweek confirms the strength of design and engineering at Land Rover and the momentum."

Land Rover DC100 Sport Concept

The Land Rover DC100 Sport and DC100 are new concepts from Land Rover which investigate the future possibilities of the iconic Defender.The concepts capture the flexibility, adaptability and configurability that have always been key attributes of Land Rover and continue in today’s Defender, but incorporate cutting-edge sustainable, and hi-tech materials. DC100 demonstrates the future of Land Rover capability and versatility. DC100 Sport is an active expression of freedom and adventure.

“These could not be designs from any other company. Defender became a global icon because of the integrity of both its design and engineering. In creating these concepts, we took the functional design cues from the past and reinterpreted them for the 21^st century. These studies represent our thoughts on how we will forge an entirely new generation of Defender models which will prove that design can work in harmony with function,” said  Gerry McGovern, Design Director for Land Rover.

“We debated long and hard about the "Best Concept" award," said Wes Raynal, Editor, Autoweek. "We liked others, but the DC100 Defender Sport concept came to Frankfurt as a complete surprise and in the end, we decided this was our winner. The DC100 Sport is loaded with a bunch of cool technology, such as a terrain scanner and a sonar-depth sounder for water crossings, just to name a few, and these are things Series I, II and III owners could not conceive of."

"We hope Land Rover builds it and sends it to the States," Raynal added.