Land Rover Celebrates at New York Fashion Week

Land Rover Celebrates at New York Fashion Week

Iconic Automotive Brand Showcases Land Rover LR4 at rag & bone on Fashion’s Night Out and the all-new Range Rover Evoque at the Marchesa Spring 2012 Show

A specially wrapped Land Rover LR4, inspired by the exclusive new denim print fashion design studio rag & bone debuted as part of its Spring 2012 collection, on display outside of the rag & bone Fasion's Night Out event in NYC, sponsored by Land Rover.

Edited by JOSEPH V. KUCA

Land Rover North America announced that it will celebrate two renowned fashion brands, rag & bone and Marchesa, during Spring 2012 New York Fashion Week. Land Rover is the official automotive sponsor of rag & bone’s Fashion’s Night Out event, while Range Rover is serving as the official automotive sponsor for the Marchesa Spring 2012 fashion show.

“Land Rover looks forward to a great week of style in New York with tastemakers from around the world in town, and we’re thrilled to be aligned with two renowned brands, rag & bone and Marchesa, that share our characteristics and values," said Stuart Schorr, Vice President of Communications and Public Affairs, Jaguar Land Rover North America, LLC.

Land Rover will stylize its 2011 LR4 with a denim print from rag & bone’s Spring/Summer 2012 collection. To celebrate the event and the partnership between the brands, Paul Sevigny will provide music from this special denim-outfitted LR4 outside of rag & bone’s Soho store at 119 Mercer Street for event guests and the public.

As the official automotive sponsor for the Marchesa show, Range Rover will ceremonially display its all-new 2012 Range Rover Evoque outside New York’s historic Plaza Hotel, site of Marchesa’s show, on September 13 at 3:00pm.  Marchesa designer and co-founder Georgina Chapman also serves as one of Range Rover’s “City Shapers,” a group of global influencers that is participating in the car’s launch by sharing newsworthy comments and photos about their city, the events they attend and, ultimately, their thoughts on the Range Rover Evoque.

“Land Rover shares similar views of design with Marcus Wainwright and David Neville at rag & bone. For example, the Land Rover LR4 exudes authentic luxury and rugged capability,” added Schorr.“We’re also pleased to continue the relationship between our Range Rover brand and Marchesa, along with its co-founder and designer Georgina Chapman, given our collective values of timeless luxury, quality and style.On September 13, we will have the pleasure of showcasing our all-new Range Rover Evoque outside of New York’s iconic Plaza Hotel, home to the Marchesa Spring 2012 show, always a memorable occasion.”

Celebrated for its breadth of capability and luxurious interior, the Land Rover LR4 is one of the most versatile SUVs available. The LR4 is heralded for its functionality, design and drivability.

The all-new 2012 Range Rover Evoque targets a new generation of brand enthusiasts. The vehicle redefines Range Rover for an urban world: think lighter, think recycled materials, think efficiency and responsible design.The vehicle starts at $43,995, including destination and delivery, and will be available in two versions: a coupe and a five-door. Customers can personalize their vehicle with an array of design, trim and technology options to meet their particular taste and lifestyle.