Juliette Lewis Rocks Range Rover Event in Paris

Juliette Lewis Rocks Range Rover Event in Paris

Edited by JOSEPH V. KUCA

Cars and fashion united this past week in a festive wrap party in the City of Lights as Range Rover kept the momentum going with their celebrated launch of the all-new Range Rover Evoque at Paris Fashion Week.

Juliette Lewis performed an hour long set at the event which took place aboard a yacht, on the Seine. Speaking of the city she said, “I LOVE Paris, the cool sophistication and the cafes, I love French audiences they really understand what I do. All the drama, danger, love and rock ‘n’ roll energy.”

Other guests who attended the event included fashion designer Henry Holland, musician Greg Kozo (Make the Girl Dance), actor Ethan James and DJ A-Trak.

Earlier Range Rover had unveiled four pop-up street installations at key Parisian landmarks. The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque and the city of Paris.

The installations focus on luxury, design, sustainability and technology and represent key aspects of the car. The artists behind the installations are Andre (AKA Monsieur A), Jean-Charles de Castelbajac, Surface To Air and Yorgo Touplas. Each of the chosen artists has long been influenced by their city, Paris, but today they each revealed how this relationship has led to a 3 day street pop-up with Range Rover.

The week’s events culminated with the public debut of the Range Rover Evoque at the Paris Motor Show.

The pop-up street installations have been built around a wire frame replica of the Range Rover Evoque and were positioned at iconic locations, including the Pompidou Centre and the Palais de Tokyo.

The Range Rover Evoque made its continental public debut at the Paris Motor Show on September 30th.

Juliette Lewis is currently promoting ‘Conviction’ starring Hilary Swank