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Article Date: Wed, November 23, 2011
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Land Rover Pulls Back Curtain for the World Press Before LA Auto Show
Defender Concepts Vehicles Unveiled
Edited by JOSEPH V. KUCA
Prior to last week's opening of the LA Auto Show Land Rover took the opportunity to provide a select group of media from around the world a glimpse at what is waiting in the wings for Land Rover in the upcoming years.
The first part of the special press program consisted of a 'Ride & Drive' to two decidedly different locales. While one half of the media drove to the “Land Rover Malibu Experience” which took place at the Rosenthal Estate and Winery in the Malibu Hills, overlooking the Pacific, the other half of the group drove to Santa Monica Beach to drive the Land Rover DC100 Sport Concept.
The DC100 Sport Concept was first shown to the media earlier this year at the Frankfurt Auto Show. The vehicle received rave reviews from media and public alike. The DC100 is intended to be a modern reinterpretation of the iconic Land Rover Defender, while capturing the adventurous, indomitable spirit established by the Land Rover Series 1 in 1948. The members of the media were invited to drive the DC100 Sport Concept, at a beach setting under controlled conditions, insuring that Land Rover’s long standing philosophy to “Tread Lightly!” was strictly observed.
The members of the media were also invited to drive several other current examples of Land Rover and Range Rover products, including the all-new Range Rover Evoque. The second half of the group drove to the magnificent Rosenthal Estate and Winery. Here again, members of the media were provided with a range of Land Rover products to sample as well.
Both the DC100 and the DC100 Sport Concepts made their North American debut at the 2011 LA Auto Show this past week. |
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