Band 'OK Go' Makes Art with Range Rover Evoque iPhone App

OK Go, MOST DOWNLOADED BAND IN HISTORY,

MAKE ART WITH EVOQUE iPHONE APP

Edited by JOSEPH V. KUCA

Los Angeles, CA, November 17, 2010 – Today, the US rock band and Los Angeles' City Shaper, OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video "This Too Shall Pass" has received 17 million hits on YouTube – used the latest GPS technology to take fans on a unique musical parade through the streets of Los Angeles.

Fans and musicians armed with recorders, drums, saxophones, trombones, maracas, a toy piano, horns and a fiddle joined OK Go to embark on an 8 mile journey of color and joy inspired by New Orleans second line street parades.

Damian Kulash, Tim Nordwind, Dan Konopka and Andy Rosswere outfitted in Costume National primary color suits to lead revelers dressed from head to toe in neon. Together with the band, they sang and played tracks from OK Go's latest album, Of the Blue Color of the Sky and other classics.

As day turned to night, the parade came alight with LED as followers waved over 600 glow sticks and flashing lights. As the band walked and played around the city, their journey spelled out the words "OK Go" in giant letters which dwarf the famous Hollywood sign.

Damian Kulash, from OK Go, said: "We tracked every step of our journey through GPS to create a unique piece of collaborative, living art. We have danced with our home town and want our fans to do the same."

OK Go is asking everyone who wants to be part of something artistic, colorful and musical to create their own journeys by downloading a specially designed Range Rover Evoque iPhone app http://itunes.apple.com/uk/app/range-rover-pulse-of-the-city/id398471586?mt=8.

The GPS iPhone app, called 'Pulse of the City', was launched by Range Rover last month to anticipate the launch of the smaller, greener Range Rover Evoque, which goes on sale in 2011. 'Pulse of the City' allows users to create stunning data visualizations of their movements across cities anywhere in the world, generated by GPS tracking. Users are sent a graphical representation of their journey, which can be displayed on their iPhone.

Each tracked journey will be added to the final artwork by OK Go, which will be made into a film and shown at www.helloevoque.com/okgo.

"Anyone anywhere can use the same app and create a drawing, or spell out a word in the streets of their city," explained Kulash. "If we receive these by December 24, 2010, they may be included in the final artwork that we create, to be revealed in January 2011."

Along with GPS drawings created using the 'Pulse of the City' app, OK Go is asking their followers to upload photos and video content of their journeys to www.helloevoque.com/okgo. OK Go will combine their own content with images, footage and GPS drawings contributed by the global community online in one film to be revealed in January 2011 on OK Go's social media channels.

How to take part...

The 'Pulse of the City' iPhone application is available to download for free at http://itunes.apple.com/uk/app/range-rover-pulse-of-the-city/id398471586?mt=8.

OK Go provided 20 flip cameras to their fellow revelers to record the L.A. Street Parade. Footage will be shown at the OK Go concert at the Nokia Theatre on 27th November and be available to view at www.helloevoque.com and OK Go's social media channels.

About the Range Rover Evoque and OK Go...

The Range Rover Evoque is the smallest, lightest and most fuel efficient Range Rover ever. Its design is inspired by city architecture and will appeal especially to a younger, urban minded driver.

The key cities featured on the helloevoque.com website include London, New York, Berlin, Paris, Madrid, Milan, Sydney and Moscow with additional cities added in November 2010.

As Los Angeles City Shapers, OK Go joins over 40 influential names from eleven cities, working in fashion, design, music and film who are collaborating with Range Rover over the next 12 months to launch the highly anticipated Range Rover Evoque as part of the 'Pulse of the City' campaign. Each has made their own mark in their city and appreciates the design thought that has gone in to producing the new Range Rover car.

OK Go have won numerous honors, including a GRAMMY, a Webby, and, most recently, UK Video Music Awards for "Best Rock Video" and "Best Video of the Year" for "This Too Shall Pass (Rube Goldberg Machine version)".